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PRODUCT INFORMATION
ROLEX DAY DATE 18039 WITH ARABIC NUMERALS AND SALMON DIAL 18KT WHITE GOLD
Commonly named the “President” the Rolex Day-Date earned this nickname from a smart marketing move by the brand. Gifting a Day-Date to Dwight Eisenhower back then president of the United States of America. Rolex stated in its marketing material at the time that “Men who guide the history of the world, wear Rolex watches”. Since then the Day-Date models are considered the most prestigious of the Rolex’s collection, often fitting the most amazing and exclusive configurations and combinations of materials.
The present Rolex Day-Date reference 18039 fits the following characteristics:
Case and President Bracelet 18kt White Gold
Salmon Dial with Arabic Numerals in relief
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